The Human Half?

The human half of your company is all the stuff that doesn’t fit into a spreadsheet. Things like…

The change you’re trying to make.
The experiences you design for customers.
The stories you’re telling.

It’s the human stuff that matters most because it’s humans that buy (or if you’re doing it wrong, don’t buy) your products and services.

It’s humans that act on irrational and unconscious thought. They decide what’s worthy of fame. They remember a brand because it did something different, or made them smile, or had a point of view.

And unless you’re a maniacal powermonger who has automated your entire workforce*, it’s humans that add the special sauce inside your company that then oozes out into the things that customers see and experience. 

So if you don’t give enough attention to the human half of things, your brand (and therefore your business) is going to suffer.

I named my consultancy The Human Half to put the spotlight on the things that matter most. The stories you’ll be proudest of when you look back on your achievements. The meaning behind the metrics.

*For maniacal powermongers who indeed have automated their entire workforce, please contact our sister company, The Inhuman Half. We’ll have our evil bot talk to your evil bot.