THINGS I’VE WRITTEN

My worst (professional) nightmare is slipping into a cookie-cutter approach to projects. The best way to avoid it is to continuously interrogate every aspect of what you do. Question it. Adapt it. Challenge it.

I do this by blogging. Partly to make sure I stay on my toes, and partly by way of creating content that might be useful for potential partners and clients. Below are my favourite posts. You might find them useful too. Warning: Contains swearing and snark.

Brand Purpose without all the nonsense
(8 min read)

Why you should build your brand from the inside out
(8 min read)

How much is clear language worth?
(3 min read)

Why are we afraid of simplicity?
(4 min read)

If you’re interested in how my brain works, you might be curious to read about the name of my company - The Human Half.