Farewill’s mission is to change the way the world deals with death. But they weren’t quite sure what they stood for or how it related to all their services. After several weeks, we arrived at these two words...
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A complex product offering combined with diverse audiences made for a tricky positioning challenge. We arrived at an idea that was so simple it could be explained with a hand gesture.
Read MoreHawkins\Brown is one of the UK’s most celebrated architectural practices, but they found it hard to explain what they stand for. Who would have guessed that an inflatable flamingo held the answer
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Save My Exams is a next-level exam revision platform for teenagers. But getting people to pay for it was proving difficult. I worked with the leadership team to reposition the brand as an indispensable aid.
Read MoreCubitts sells ‘spectacles’ and take great pleasure in doing so. But in 2018 they were still grappling with their brand identity. They asked me to help pin it down to pave the way for the next stage of growth.
Read MoreWhereby is a video calling platform that believes in people more than tech. I helped write their company values and translated them into a neat explanatory tool. Even better, the values spelled out ETHOS.
Read MoreStronger Foundations is on a mission to end global malnutrition but they were struggling to tell a tight, compelling story. The answer was hiding in plain sight. Once we saw it, ‘A Stronger World’ was born.
Read MoreMarket Finance (their old name) was an innovative fintech held back by its brand identity. I worked with them to develop a fresh identity and narrative, a clearer product overview and even a new name
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